I moved today
Get going in the most obvious way. Cut out the crap, read the signs and feel the insane pain that resides in the castle where you’re the king and swing the scepter.
Be Bond, be Bogart, be Groucho but be around and be the person that makes happiness last.
The game ain't over till the fat lady sings.She’s stuck in an elevator and you you realize that you are the architect of your own reality.
Make it look like a crazy fluke, make it sound like nature itself conspired together and you were there.
Face the ruthless realities of our world and have a kick ass way to get around them.
I fought a good battle and even though I lost the war I’m gonna have them notice me when the final count is done. I’m moved today.
TVC: 60 seconds
Audience: International
Brand: Any
Notes:
The narrator is aged about 30 and has a British accent. Everything is said as matter-of-factly as possible.
The editing happens in quick jump cuts. Scenes are shot with wide-angle lenses for the most part. Landscape is pivotal. The comic element is pushed to the limit. Movements are strong and purposefully directed.
I moved today
NARRATOR
Get going in the most obvious way
INT. DAY. APARTMENT
A young guy jumps into his shoes without effort. He does a cartwheel over his hat on the ground, picks it up with his mouth, flips it into the air and catches it on his head.
EXT. DAY. STREET
A girl standing at a window in a apartment block reflects the sun in a small piece of mirror to the road outside.
NARRATOR
Cut out the crap, read the signs and feel the insane pain that
resides in the castle where you're the king and swing the scepter.
INT. NIGHT. HOTEL ROOM.
Guy in a hotel room flicks cards very quickly into a hat.
EXT. DAY. TENNIS COURT
A guy's foot is stuck in a tennis net, lying on the ground, groaning in agony
INT. DAY. JEWELRY STORE.
A girl is with her best friend in a jewelry shop. She puts on a ring and the ring is too big for any of her fingers. Both of them laugh uncontrollably.
EXT. DAY. SEMI-DESERT
A man from the Uvambo tribe in Namibia puts little toy figurine of a king on a rock face in a vast open desert at sunset.
NARRATOR
Be Bond, be Bogart, please be Bogart, be Groucho but be around and
be the person that makes happiness last.
INT. NIGHT. HOME DINNER TABLE.
A very average looking man is sitting at his family dinner table eating the olive from his Martini with cool nonchalance observing his lively family yet remaining smugly detached.
EXT. NIGHT. ALLEY WAY.
A guy is just standing against a wall in a dimly lit alley with the street in the background. His hat covers his face. The camera pans out and reveals he's playing a game on his phone he's holding at waist height. A girl suddenly appears from street side and hurriedly draws him along on his tie.
EXT. DAY. CITY STREET CORNER
Two men, dressed almost identically as Groucho Marx, literally walks into each other in a shopping mall. They look deeply into each others eyes. Back to a wide shot and the one's pants falls down whilst the other's mustache comes lose dangling from his lip.
NARRATOR
The game ain't over till the fat lady sings.
INT. DAY. HOME CRAFT TABLE.
A woman is trying to stick a craft project together. It seems that she's finished and as she wants to remove her hands the project is stuck to her fingers.
EXT. DAY. FARM PORCH
A guy is sitting on his farm house porch reading a book. A fly starts to bother him. He suddenly has a beekeepers hat on. He eats something but has to uncomfortably maneuver the mask to insert the food into his mouth.
NARRATOR
She's stuck in an elevator and you realize that you are the architect of your own reality.
INT. DAY. ELEVATOR
Two short guys are standing very close to a taller woman with large breasts in a packed elevator that suddenly grinds to a halt. The fat woman sighs deep whilst the two short men smile appreciatively.
EXT. DAY. FARM LAWN
The guy in the beekeepers mask is moving in slow motion outside on his lawn as if he's in zero gravity on the moon. He suddenly pulls the mask partly off his face and writes something on a little notepad as if he'd just had a great idea.
NARRATOR
Make it look like a crazy fluke.
EXT. DAY. AUTOMATIC DOOR
Man walks towards a automatic door, he lifts his arms and gestures the doors to open and they do as they always do. To an onlooker it looks like he performed a magic act.
NARRATOR
make it sound like nature itself conspired together and you, were there,
INT. DAY. CAR INTERIOR
(the accompanying music to the advert stops) There is a quick succession of sounds accompanying a guy in his car. The sound of his indicator, the wipers falling into rhythm as well. He drums out a short rhythm out on his steering wheel and suddenly bursts out in falsetto voice "You can..." on the melody of the Police's "Roxanne".
INT. NIGHT. FAMILY LIVING ROOM AT CHRISTMAS
A guy is standing in front of a bunch of family members at a cozy Christmas fireplace scenario. He's got two drinks in his hands and suddenly takes a bow. He spills some of the drinks but remains unperturbed.
NARRATOR
Face the ruthless realities of our world and have a kick ass way to get around them.
INT. DAY. TATTOO PARLOUR
The dad of a little girl with cancer scars on the side of her head gets a tattoo of exactly the same scar on his the side of his head.
NARRATOR
I fought a good battle and even though I lost the war
I'm gonna have them notice me when the final count is done.
I'm moved today.
INT. DAY. ORCHESTRA REHEARSAL ROOM
A guy is part of an amateur orchestra and choir. He has two huge symbols in his hands and sings and bangs them together super enthusiastically looking at the others around him, daring them to match his conviction.
INT. DAY. SMALL APARTMENT
A young guy who looks to be down and out is lying on his apartment floor with a real mess around him getting shouted at by a girl right in his face. He closes his eyes and suddenly his head pops out at the very top of a tree. He peers over a sea of treetops revealing an endless valley at sunset. He suddenly opens his eyes and looks down to his chest. The girl is still yelling at him but he sees a leaf from the tree on his chest. He closes his eyes again.
Closing Logo and VO.
