Can't wait to be big
Let met tell you, being a kid, not an easy job. Grown-ups don't have to do anything if they don't want to. If you don't want to, you don't have to take out the trash. You can forget about it, until...until you want to stop forgetting about it.
And grown-ups can also do everything they want to. You can eat all the cookies you want...in your bed, and you don't even have to go brush your teeth.
And I have seen grown-ups who chew gum...with an open mouth...in public...with a girl.
You can comb your hair...any...way...you...want to.
I'm not sure if you know this, but you can sleep with the light on. You can eat everything, and I mean everything, with a spoon.
You know what else you can do when you're a big person? You can slurp your milkshake until it's really finished, have six, no, twenty puppies, go swimming right after lunch, run around in the rain, listen to music as loud as you want and ride your bicycle to anywhere.
And this might drive you mad, but you can go to bed as late as you want. So why I ask you, with tears in my eyes, should I eat these vegetables? Where are my freedoms? Don't I have any rights?
Mom: You eat them because they're good for you, taste delicious and you really love them.
Little boy: Yes, well, I still can't wait to be big.
TVC
Audience: North America, International
Time: 60 sec
Product: Children's Frozen Vegetables
Notes
The little boy, who is more or less five years old and very mature and sophisticated for his age, address the camera directly. He's thought quite a bit about what he thinks the advantages are of being an adult. At certain moments gets furious and at other times laughs at the sheer audacity of his ideas. His struggle is believable and authentic.
He's talks at different locations in and around a cozy country house, most of it happening in the kitchen. The house and the kitchen has an atmosphere of warmth and wholesomeness. Lots of earthy colors and home crafted and vintage wares.
The little boy is dressed in corduroys, a flannel shirt, a cardigan and a cap with leather booties.
Once his mother appears she is oblivious to his rantings.
Can't wait to be big
INT. DAY. LIVING ROOM STEPS.
A little boy is walking down some wooden steps and sits down laden with a heavy heart. He shakes his head and removes his cape. He addresses the camera directly.
LITTLE BOY
Let met tell you, being a kid, not an easy job. Grown-ups don't have to do anything if they don't want to.
(Start cut away)
If you don't want to, you don't have to take out the trash. You can forget about it, until, until you want to stop forgetting about it.
INT. DAY. APARTMENT A woman in a business suit is in a real hurry to get to work. She hurriedly puts on her jacket and walks past her trash bin, overflowing with garbage and almost vomits from the smell. She tries to use her foot to close the bin but the smell is just too overwhelming. The smell propels her out of her front door.
INT. DAY. KITCHEN ISLAND COUNTER
The little boy is just tall enough for his arms to reach the counter. He leans on his one hand as he addresses the camera again. Next to him is a jar filled with homemade cookies.
LITTLE BOY
And grown-ups can also do everything they want to.
(Start cut away)
You can eat all the cookies you want...in your bed, and you don't even have to go brush your teeth.
INT. NIGHT. BEDROOM
A guy is sleeping, but he's suddenly awoken by the sound of a neighbor slamming his door. He lifts his head and his whole face is full of cookie crumbs clinging to his cheeks. He looks confused and uncomfortable.
INT. DAY. KITCHEN CUPBOARD
The little boy is sitting halfway inside a cupboard with plates behind him. He whispers to the camera like what he is saying is positively the most explicit thing a person can say.
LITTLE BOY
And I have seen grown-ups who chew gum...
(Start cut away)
with an open mouth...in public...with a girl.
INT. DAY. DINER. A guy that looks over confident and cocky is sitting across from a girl who was obviously set up on a blind date with him. He's just said something outrageously inappropriate and the girl's expression attests to this. After having finished talking, he smiles and starts chewing his pink gum with an open mouth waiting for a reaction from her. She pushes his head away from her, gets up and leaves.
INT. DAY. PORCH
The little boy is sitting on a bench that rocks slowly back and forth. He's staring out into the distance with his head resting against the back of the back of the bench.
LITTLE BOY
You can comb your hair
(Start cut away)
...any...way...you...want to.
INT. MORNING. BATHROOM A man that is nearly completely bold uses a comb to style the three or so hairs he has left on his head.
EXT. DAY. PORCH
The little boy comes up and leans forward on the swinging chair. He brings it to a stop and almost appears to be stupefied by what he says next.
LITTLE BOY
I'm not sure if you know this,
(Start cut away)
but you can sleep with the light on.
INT. NIGHT. KITCHEN A guy in a gown switches a light switch on and off but the lights in the house remains off. He walks away disappointed. The focus pulls to an electricity bill on the refrigerator that is highlighted by some light from the street. It states that power bill had not been paid.
INT. DAY. KITCHEN
The little boy is paging through a big cook book mounted on a reader platform. He looks over the tip of the book and talks like what he is saying is a bit haunting.
LITTLE BOY
You can eat everything,
(Start cut away)
and I mean everything, with a spoon.
INT. DAY. APARTMENT. Out of focus, in the foreground, we can make out the figure of a guy. We hear him whimpering softly and the sound of a spoon going into a can. In focus in the background is a stack of dirty dishes as high as the ceiling. The guy seems to not have the heart to tackle the heap of dishes to get some clean ones. He's trying to eat some canned spaghetti from the tin with a spoon. The spaghetti keeps slipping off the spoon and he is desperate for just one bite. Finally he decides to just throw all the spaghetti out in front of him and we see his head going down to eat it from the table.
The following overlay of grown-up activities happen in quick succession. The boy lists all these activities so that the scene reaches a crescendo.
EXT. DAY. OUTSIDE PATH TO HOUSE
The little boy is walking towards his house on a grassy path. He is dragging a stick behind him and a dog is walking with him.
LITTLE BOY
You know what else you can do when you're a big person? You can...Slurp your milkshake until it's really finished.
INT. DAY. DINER A guy is sitting slurping his milkshake at a diner counter and is really giving it his all. The waitress on the other side of the counter walks past and grabs the glass out of his hands.
LITTLE BOY
Have six, no, twenty puppies.
INT. DAY. LIVING ROOM
A girl comes home and the whole house has been torn to shreds by twenty puppies that is adorably sitting in between the wreckage of what was once her living room.
LITTLE BOY
Go swimming right after lunch.
EXT. DAY. SWIMMING POOL A guy is sitting next to the pool in his bathing suite with a hot dog in his hands. He’s just about to take a bite as a couple of guys jump into the pool splashing water all over him and his hotdog. The food and him are drenched. He smiles and cheers them with the soggy dog falling apart in his hands.
LITTLE BOY
Run around in the rain
EXT. DAY. SIDEWALK IN CITY
An office worker catches some cover from the rain next to a building with a newspaper over his head. He looks up again and decides to run further.
LITTLE BOY
Listen to music as loud as you want
INT. NIGHT. APARTMENT A woman is hammering on the the wall whilst her two neighbors are having an outrageous party for two doing the most cooky dance moves. She ends up almost in tears leaning her head on the adjacent wall.
LITTLE BOY
Ride your bicycle to anywhere.
EXT. DAY. OFF ROAD PATH A bunch of mountain bikers are going downhill. They all make a quick turn to the left but the the last guy misses the turn and goes over a cliff.
EXT TO INT. DAY. PORCH AND KITCHEN
The little boy is standing on the porch in front of the house's front door. He turns to the camera just as he steps into the house.
LITTLE BOY And this might drive you mad, but you can go to bed as late as you want.
INT. NIGHT. BEDROOM
A guy comes home and falls down on the bed on his stomach with his bag and coat still in his arms. He falls asleep instantaneously.
INT. DAY. KITCHEN ISLAND COUNTER.
The little boy is taking a stand. He's back at the kitchen island counter, standing on a little chair this time. He appears and immediately picks up his fork as he is used to doing. As he speaks his mom walks up to him, addresses him, looks at the camera, smiles and walks off.
LITTLE BOY So why I ask you, with tears in my eyes, should I eat my 'product' peas and carrots? Don't I have any rights? Where are my freedoms?
MOM
You eat them because they're good for you, taste delicious and you really love them.
INT. DAY. KITCHEN COUNTER.
The little boy tucks away and he's really enjoying it.
LITTLE BOY
Yes, well, I still can't wait to be big.
